Elevating Networking with MCN

Elevating Networking with MCN

Intro


In a digitally connected world, maintaining and nurturing professional relationships is crucial. MCN (My Contact Network) is a mobile application that redefines contact management and networking designed to address this need.



Challenge


The challenge was to create an app that not only helps users manage their contacts efficiently but also enables them to nurture and strengthen their professional relationships. With numerous existing contact management apps in the market, the goal was to identify unique value propositions that would set MCN apart.

Project Scope

Project Scope

Brand Identity, Product and Web Design, UI & UX, Digital & Print

Brand Identity, Product and Web Design, UI & UX, Digital & Print

Sector

Sector

Tech

Tech

Primary Purpose


My Contact Network (MCN) serves as a mobile application with a clear mission: to simplify and enhance the management of professional relationships. In today's interconnected world, where networking and staying connected are paramount to career success, MCN aims to provide a seamless solution. It's not just about managing contacts; it's about ensuring that users never lose touch with their important professional connections. This project is deeply rooted in the understanding that maintaining and nurturing these connections can significantly impact career growth and opportunities. MCN sets out to be the go-to tool for achieving this in a user-friendly and efficient way.



Target Audience


The target audience for MCN is a specific group of professionals. These individuals typically fall within the age range of 25-45 and hail from diverse industries. They are urban and suburban dwellers, and their common thread is their bustling work life. MCN primarily targets mid-level managers, freelancers, and consultants. These professionals are well-educated, often holding bachelor's degrees or higher. While they are comfortable with technology, what they truly value is user-friendliness. MCN is designed with their unique needs and preferences in mind. These users are motivated by the prospect of career growth, new project opportunities, and the ongoing maintenance of industry connections. MCN's features and design cater to this specific demographic, ensuring it resonates with their professional goals and lifestyle.

Brand Identity and Visual Consistency


MCN's brand identity is thoughtfully curated, blending design elements, colour schemes, and typography to convey a clean and modern image aligned with tech innovation and its target market.


Embracing modern simplicity, the design incorporates rounded edges and subtle gradients. The carefully selected colour palette assigns dark blue for trust and reliability, palatinate blue for interactive elements, and turquoise blue for harmony. Energetic egg yolk yellow signifies innovation. Typography, using the Inter and Poppins fonts, emphasises legibility and contemporary aesthetics. A sans-serif typeface ensures mobile screen clarity, creating a cohesive and user-friendly visual language.


These design choices extend beyond aesthetics; they leverage the psychology of design to establish MCN's credibility and usability while fostering positive user interactions. This cohesive branding reinforces MCN's identity as a dependable and innovative networking tool in the digital landscape. Achieving design consistency involved adhering to these principles across all aspects of MCN's visual identity, creating a unified and recognisable brand image.


User Research and UI Design


MCN's design philosophy is firmly rooted in a user-centric approach. The development journey began with extensive user research aimed at understanding the challenges individuals face in staying connected with their professional network. This research was invaluable in shaping the app's feature set and interface design.


The core principle of this endeavour was a commitment to crafting an unparalleled user experience. MCN diligently integrated user feedback into its design, meticulously creating an intuitive and user-friendly interface. The result is an app that aligns its functionality and design with user expectations, providing a streamlined platform tailored to address real-world connectivity concerns.

Accessibility


Accessibility considerations are woven into MCN's design process. The app is built to be usable and inclusive for all users, including those with disabilities. Key considerations include:


Contrast and Colour Choices: Text and backgrounds are carefully selected to ensure suitable contrast ratios, enhancing readability for users with visual impairments. Colour choices also take into account colour-blindness concerns.


Typography for Clarity: Typography choices prioritise clarity and legibility, accommodating users with diverse visual needs through appropriate font sizes.


Responsive Design: User interfaces are responsive and scalable, catering to various screen sizes and orientations. This benefits users who rely on screen magnification.


Keyboard Navigability: Interactive elements are designed with keyboard users in mind, providing visible focus indicators. This ensures that users with disabilities can navigate the app with ease.


These efforts collectively aim to create an inclusive and user-friendly experience for all users, aligning with MCN's commitment to accessibility and universal usability.




Design Challenges


Designing MCN came with its share of challenges. Simplifying the complex task of contact management, achieving visual consistency across different platforms (iOS and Android), seamlessly integrating accessibility features, ensuring robust data privacy and security, and efficiently incorporating user feedback were among them. These challenges were overcome through iterative design and a user-centric approach.

The most rewarding aspect of designing MCN was seeing how it genuinely improved users' lives by connecting them, nurturing relationships, and helping them reach their goals. Witnessing users actively engage with the platform and hearing their success stories emphasised the meaningful impact of user-centered design in fostering connections and personal growth. It was immensely gratifying to know that MCN wasn't just an app but a tool that enriched users' lives.

Tailored for tech-savvy professionals, MCN simplifies relationship management while prioritising privacy and accessibility. Its intuitive interface, thoughtful brand identity, and commitment to user feedback underscore its role as a cutting-edge networking tool. It's not just an app; it's a seamless bridge connecting professionals to their aspirations, marking a new era in digital networking. Collaboration & Team Credits: Kieran Parker (UI & UX) Bartho Bernsman, Antonio Correia, fernando rodrigues (Development)

Tailored for tech-savvy professionals, MCN simplifies relationship management while prioritising privacy and accessibility. Its intuitive interface, thoughtful brand identity, and commitment to user feedback underscore its role as a cutting-edge networking tool. It's not just an app; it's a seamless bridge connecting professionals to their aspirations, marking a new era in digital networking. Collaboration & Team Credits: Kieran Parker (UI & UX) Bartho Bernsman, Antonio Correia, fernando rodrigues (Development)