BKLYN MOSS: Crafting An Evocative Brand

BKLYN MOSS: Crafting An Evocative Brand

Project Overview


BKLYN MOSS, an evocative candle brand, embarked on a mission to deliver a unique and emotionally captivating experience to its customers. The central objectives of this project were twofold: to transport buyers to moments of warmth and comfort through the art of fragrance and to establish an enduring brand identity that resonated deeply with its target audience. At its core, BKLYN MOSS aspired to offer a sensory journey that connected individuals with cherished memories and emotions.

Project Scope

Project Scope

Brand Strategy & Identity, Packaging, Website, Print Materials

Brand Strategy & Identity, Packaging, Website, Print Materials

Sector

Sector

Cosmetics

Cosmetics

Distinctive Offerings


What sets BKLYN MOSS candles apart in the market is their ability to establish a profound emotional connection with customers. Each candle is meticulously crafted to evoke specific memories and emotions through fragrances that are reminiscent of cherished moments. This emotional resonance becomes a defining feature of the brand, offering customers a deeply personal and evocative experience. Beyond fragrances, Bklyn Moss places a strong emphasis on sustainability, making eco-conscious choices in both materials and practices. The brand also takes pride in being women-led and black-owned, offering customers an opportunity to support female entrepreneurs and black-owned businesses. The handcrafted nature of the candles adds an additional layer of authenticity, as each one is made with care, music, and joy, reflecting the essence of a relaxing weekend lifestyle.



Target Audience


BKLYN MOSS evocative candles cater to a discerning and emotionally attuned audience, typically in their 30s to 50s. This audience values authenticity and the ability to transcend the hustle and bustle of urban life. They are likely urban dwellers, perhaps in a vibrant city like New York, and belong to middle to high-income brackets. Their lifestyle is characterised by an appreciation for relaxation and introspection, often seeking solace in nature. Emotionally, they cherish memories and have a deep connection to their past experiences. This target audience seeks mindfulness and inner peace through self-care practices, reflecting their yearning for tranquillity amid life's chaos.

Brand Identity


The name "Bklyn Moss" serves as an emblem of profound personal and geographical significance. It's a fusion of the client's love for Brooklyn, New York, and their connection to cherished memories and emotions. This name embodies the essence of authenticity, a thread that runs through every aspect of the brand. The logo design, drawing inspiration from Brooklyn's arches and mazes, symbolises a journey—both the meticulous crafting of candles and the emotional voyage they take customers on. The colour palette, typography, and hand-drawn illustrations amplify this journey, with earthy tones, timeless fonts, and detailed artwork fostering a deep emotional connection.





Each candle scent features a customised illustration that showcases all the ingredients used in crafting the candle. This not only adds a visually captivating element but also provides transparency and authenticity in the product. The different colours for each scent reinforce the connection between colour and fragrance.




Emotional Connection


Creating an emotional connection was central to the BKLYN MOSS project. The brand's innovative approach involved integrating music into the packaging to heighten the sensory experience. Each candle comes with a personalised Spotify playlist, adding a layer of emotional depth to the aroma. Music, renowned for its capacity to evoke feelings and memories, becomes an integral part of the overall sensory journey. This fusion of scent and sound allows customers to establish unique connections between fragrances, personal memories, and emotions. The surprise element of discovering a Spotify playlist enhances interactivity, enabling customers to fully immerse themselves in the intended ambiance and amplifying the emotional resonance between the brand and its consumers. Additionally, product descriptions were carefully crafted to tell stories that captivate consumers, evoking a wide range of emotions and allowing them to truly immerse themselves in the narrative woven around each candle.

Packaging and Presentation


The packaging design for BKLYN MOSS candles is a masterful blend of aesthetics and functionality. Customised illustrations for each scent showcase all the ingredients used in crafting the candle, offering transparency and authenticity while adding visual appeal. Embossing and gold foiling elevate the sensory experience, creating a tactile and visual delight that leaves a lasting impression. Sustainability was a key consideration, with the packaging being designed for reuse or recycling, aligning perfectly with the brand's eco-conscious values. A candle dust cover, featuring clear instructions and a Spotify playlist QR code, adds an element of surprise and interactivity to the unboxing experience. Handwritten thank-you cards from the candle crafter provide a personal touch, fostering a deeper connection between the brand and the consumer. Branded tissue paper and stickers featuring custom illustrations and the brand's logo not only enhance brand awareness but also create a cohesive visual identity, reinforcing the brand's image of quality and eco-consciousness.

BKLYN MOSS candles are not merely products; they are vessels of memory, emotion, and authenticity, elevating the act of candle lighting into a transformative experience. Through thoughtful design choices, a dedication to sustainability, and an unwavering commitment to quality, Bklyn Moss exemplifies the limitless potential of design to transcend the ordinary and kindle the extraordinary.

BKLYN MOSS candles are not merely products; they are vessels of memory, emotion, and authenticity, elevating the act of candle lighting into a transformative experience. Through thoughtful design choices, a dedication to sustainability, and an unwavering commitment to quality, Bklyn Moss exemplifies the limitless potential of design to transcend the ordinary and kindle the extraordinary.