I combine my experience in digital, brand

identity and strategy to solve problems, tell stories,

and create compelling experiences.

I combine my experience in product and brand to solve problems, tell stories, and create

compelling experiences.

I combine my experience in product and brand to solve problems, tell stories, and create compelling experiences.

I combine my experience in product and brand to solve problems, tell stories, and create compelling experiences.

Growing up in a creatively rooted family, I found inspiration all around me. My family’s diverse talents instilled a deep appreciation for creativity’s power. This upbringing ignited my passion for design, not just as a career path but as a personal calling. My journey in strategic branding began with a fascination for the fusion of storytelling and purpose, evolving into a lifelong commitment to shaping compelling brand narratives.


What drew me even deeper into this field was the realisation that branding, when infused with strategic thinking and human-centred approach, becomes transformative. I learned that branding goes beyond visual representation; it’s about creating a strong brand voice and a distinct identity that resonates with audiences, fostering a lasting emotional connection, and enhancing brand experiences through thoughtful solutions. It’s in the strategic approach to branding where I found the potential to not only create a strong brand presence but also drive measurable results. This intersection allows me to leverage design and strategy as powerful tools to communicate brand stories, shape consumer perceptions, and propel organisations toward their goals. It’s the perfect canvas for my creative aspirations and my drive to make a meaningful difference in the world of business and beyond.


Fuelled by coffee and a relentless curiosity, I blend design thinking with strategic storytelling to create cohesive, captivating experiences. During my time, my experiences have encompassed various elements within graphics, analytics, and the digital space, including visual identity and branding, art and creative direction, UI and UX design, visual and marketing communication, and brand strategy. 

Beyond the canvas and the digital realm, my life is enriched by the pursuit of adventure. Traveling to new places, hiking through unfamiliar terrain, and capturing the world's beauty through photography are some of my cherished hobbies. These experiences not only feed my soul but also inspire my creative endeavours, shaping the unique perspective I bring to every design project.

Growing up in a creatively rooted family, I found inspiration all around me. My family’s diverse talents instilled a deep appreciation for creativity’s power. This upbringing ignited my passion for design, not just as a career path but as a personal calling. My journey in strategic branding began with a fascination for the fusion of storytelling and purpose, evolving into a lifelong commitment to shaping compelling brand narratives.


What drew me even deeper into this field was the realisation that branding, when infused with strategic thinking and human-centred approach, becomes transformative. I learned that branding goes beyond visual representation; it’s about creating a strong brand voice and a distinct identity that resonates with audiences, fostering a lasting emotional connection, and enhancing brand experiences through thoughtful solutions. It’s in the strategic approach to branding where I found the potential to not only create a strong brand presence but also drive measurable results. This intersection allows me to leverage design and strategy as powerful tools to communicate brand stories, shape consumer perceptions, and propel organisations toward their goals. It’s the perfect canvas for my creative aspirations and my drive to make a meaningful difference in the world of business and beyond.


Fuelled by coffee and a relentless curiosity, I blend design thinking with strategic storytelling to create cohesive, captivating experiences. During my time, my experiences have encompassed various elements within graphics, analytics, and the digital space, including visual identity and branding, art and creative direction, UI and UX design, visual and marketing communication, and brand strategy. 

Beyond the canvas and the digital realm, my life is enriched by the pursuit of adventure. Traveling to new places, hiking through unfamiliar terrain, and capturing the world's beauty through photography are some of my cherished hobbies. These experiences not only feed my soul but also inspire my creative endeavours, shaping the unique perspective I bring to every design project.

Growing up in a creatively rooted family, I found inspiration all around me. My family’s diverse talents instilled a deep appreciation for creativity’s power. This upbringing ignited my passion for design, not just as a career path but as a personal calling. My journey in strategic branding began with a fascination for the fusion of storytelling and purpose, evolving into a lifelong commitment to shaping compelling brand narratives.


What drew me even deeper into this field was the realisation that branding, when infused with strategic thinking and human-centred approach, becomes transformative. I learned that branding goes beyond visual representation; it’s about creating a strong brand voice and a distinct identity that resonates with audiences, fostering a lasting emotional connection, and enhancing brand experiences through thoughtful solutions. It’s in the strategic approach to branding where I found the potential to not only create a strong brand presence but also drive measurable results. This intersection allows me to leverage design and strategy as powerful tools to communicate brand stories, shape consumer perceptions, and propel organisations toward their goals. It’s the perfect canvas for my creative aspirations and my drive to make a meaningful difference in the world of business and beyond.


Fuelled by coffee and a relentless curiosity, I blend design thinking with strategic storytelling to create cohesive, captivating experiences. During my time, my experiences have encompassed various elements within graphics, analytics, and the digital space, including visual identity and branding, art and creative direction, UI and UX design, visual and marketing communication, and brand strategy. 

Beyond the canvas and the digital realm, my life is enriched by the pursuit of adventure. Traveling to new places, hiking through unfamiliar terrain, and capturing the world's beauty through photography are some of my cherished hobbies. These experiences not only feed my soul but also inspire my creative endeavours, shaping the unique perspective I bring to every design project.

Experience

2023 - Present

Independent Designer | Creative + Strategy

Self-Employed

2016 - 2023 (6yrs 11mos)

Visual and Digital Designer |
Brand Identity & Web Design Specialist

Kuvio

2020 - 2022 (2yrs 2 mos)

Content Marketing Specialist

Bare Beauty Studio

2019 - 2020 (1yr 8 mos)

Social Media Content Creator

Tribe

Certifications

2023

Foundations of User Experience (UX) Design

Google

Credential ID 4KD4VCM2XBBF

2023

Start the UX Design Process: Empathize, Define, and Ideate

Google

Credential ID KQR6NY8CRWKR

2023

Design-Led Strategy: Design thinking for business strategy and entrepreneurship

The University of Sydney Business School

Credential ID Z74K5DN4DFVL